True Dental Co
According to our open methodology, this clinic scored 62.8/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #17 of 26 ranked clinics · Last checked: 17 September 2026
Positions by Rating Profile
- Overall Transparency & Trust#1762.8/100
- Best for Expats#1662/100
- Best for Dental Implants#1754.5/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#1545.2/100
- Best English-speaking Clinics#1667.8/100
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified Wisdom teeth removal listed as service but no anaesthesia info found on site.
Summary
True Dental Co is a private family dental clinic near Sutera Mall in Skudai, on the western fringe of Johor Bahru. The clinic was founded by Dr. Annette Khoo Su-Chin, a dentist with over 18 years of experience who completed specialist attachments in oral and maxillofacial surgery, periodontology, orthodontics, and restorative dentistry during government service, and holds post-graduate implantology training from McGann Post Graduate School (USA). The team includes two further named dentists with UK and university-level credentials. The clinic explicitly positions itself for dental-tourism patients travelling from Singapore.
The company registration number [1376570W] appears on the website; this is a business registration, not an MOH health-facility licence. Google rating and review count were not verifiable via readable copies; search snippets cite positive individual patient reviews only. No general price list is published on the website.
Strengths
- Information Transparency: 20 of 20 points.
- Reputation & Reviews: 19 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
- AI & Search Visibility: 2.5 of 10 verifiable points (missing: mentioned for: best dentist Malaysia; mentioned for: English speaking dentist Malaysia; mentioned for: dental implants Malaysia; mentioned for: emergency dentist Malaysia; mentioned for: Malaysia dental clinic for expats; structured data on website)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed Dr. Annette Khoo Su-Chin (DDS UKM, McGann implantology), Dr. Ariel Loke Phui Yi (DDS UKM, MFDSROS Edinburgh, Invisalign certified), Dr. Jason Tan Jia Rong (BDS IMU) [s1] | 3/3 |
| ✓ | Dentist specializations listed Dr. Annette: implants, orthodontics, clear aligners; Dr. Ariel: self-ligating braces/orthodontics; Dr. Jason: restorative, oral surgery, preventive [s1] | 2/2 |
| ✓ | Real clinic photos Photos uploaded by the business itself to its Google listing [true-dental-co-deepen-3] | 2/2 |
| ✓ | Service list published dental implants, braces, root canal, clear aligners, crowns & bridges, fillings, gum treatment, scaling & polishing, wisdom-tooth removal, dentures, whitening [s1] | 3/3 |
| ✓ | Clear contact details two phone numbers, email, WhatsApp, Facebook on site [s1] | 2/2 |
| ✓ | English website version website in English [s1] | 2/2 |
| ✓ | Address and map published full street address published [s1] | 2/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-09-17 [true-dental-co-deepen-4] | 6/6 |
| ◐ | Google review volume as of 2026-09-17 [true-dental-co-deepen-5] | 2.5/3 |
| ✓ | Review recency Newest Google review is dated 2026-07-21 (listing read 2026-09-26). [true-dental-co-gbp-2026-09-26] | 3/3 |
| ✓ | Clinic responds to reviews Owner replies on all 5 readable reviews [true-dental-co-deepen-7] | 2/2 |
| ✓ | No recurring complaints no recurring complaints on the readable reviews; 1-2★ share is a small fraction of the base [true-dental-co-deepen-8] | 2/2 |
| ✓ | No suspicious review patterns no recurring complaints; not 100% 5★, dates spread, accounts have history [true-dental-co-deepen] | 2/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor profile found for the clinic in Skudai; the clinic's own website does not mention TripAdvisor [true-dental-co-deepen-6] [true-dental-co-deepen-13] | 0/0.5 |
| ✓ | Other review platforms erufucare.com orthodontics/Skudai listing found [s2] | 0.5/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology dental implants core service; Dr. Annette holds post-graduate implantology certification [s1] | 2/2 |
| ✓ | Orthodontics braces and clear aligners; Dr. Ariel certified Invisalign provider [s1] | 2/2 |
| ✓ | Oral surgery wisdom-tooth removal listed [s1] | 2/2 |
| ✗ | Pediatric dentistry Full 12-item service list has no pediatric/kids item [true-dental-co-deepen-2] | 0/1.5 |
| ✗ | Emergency care No emergency/urgent-care wording on the services page [true-dental-co-deepen-9] | 0/1.5 |
| ✓ | Works with international patients site explicitly addresses Singapore patients; English-language marketing [s1] | 2/2 |
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available WhatsApp +60 19-380 3400 [s1] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken English-language website; Dr. Annette communicates in English per patient testimonials [s1] | 2.5/2.5 |
| ✗ | Pre-visit consultation possible No online estimate feature found [true-dental-co-deepen-10] | 0/1.5 |
| ✓ | Clear service explanations services described with procedure-level detail on the website [s1] | 1/1 |
| ✓ | Convenient opening hours Evening and weekend hours per the Google listing [true-dental-co-deepen-11] | 1.5/1.5 |
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Malaysia", "English speaking dentist Malaysia", "dental implants Malaysia", "emergency dentist Malaysia", "Malaysia dental clinic for expats".
| ✗ | Mentioned for: best dentist Malaysia [sv] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Malaysia [sv] | 0/1 |
| ✗ | Mentioned for: dental implants Malaysia [sv] | 0/1 |
| ✗ | Mentioned for: emergency dentist Malaysia [sv] | 0/1 |
| ✗ | Mentioned for: Malaysia dental clinic for expats [sv] | 0/1 |
| ✗ | Structured data on website No JSON-LD found on any page read [true-dental-co-deepen-12] | 0/1.5 |
| ◐ | Google indexing quality own site ranks for clinic name; limited presence in curated JB dental-tourism lists [sv] | 1/2 |
| ✓ | Dedicated service pages separate pages for implants, braces, root canal on truedentalco.com [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. | Notes |
|---|---|---|---|
| Dr. Annette Khoo Su-Chin [s1] [true-dental-co-lic] [true-dental-co-mdc-reg] | Implantology, orthodontics, clear aligners; Founder | 4222 | Registration number in the public register of Malaysia’s Dental Council, which lists the dentist as a dental surgeon (checked 30 September 2026). |
| Dr. Ariel Loke Phui Yi [s1] [true-dental-co-lic] [true-dental-co-mdc-reg] | Orthodontics, self-ligating braces, Invisalign | 5316 | Registration number in the public register of Malaysia’s Dental Council, which lists the dentist as a dental surgeon (checked 30 September 2026). |
| Dr. Jason Tan Jia Rong [s1] [true-dental-co-lic] [true-dental-co-mdc-reg] | Restorative dentistry, oral surgery, preventive care | 15402 | Registration number in the public register of Malaysia’s Dental Council, which lists the dentist as a dental surgeon (checked 30 September 2026). |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Communication & Service: Response speed
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://truedentalco.com/ |
|---|---|
| Phone | +60 7-512 1803 |
| +60 19-380 3400 | |
| https://www.facebook.com/truedentalco/ | |
| Address | 133, Jalan Sutera Tanjung 8/2, Taman Sutera Utama, 81300 Skudai, Johor |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://truedentalco.com/ | clinic name, address 133 Jalan Sutera Tanjung 8/2 Taman Sutera Utama Skudai, phones 07-5121803 / 019-3803400, email, WhatsApp, Facebook, three named dentists with qualifications, service list, business registration 1376570W | 2026-09-17 |
| s2 | https://www.erufucare.com/clinics/orthodontics-braces/johor-bahru | clinic listed in erufucare directory for orthodontics/Skudai area; independently confirms clinic presence | 2026-08-18 |
| sv | search:best dentist Johor Bahru / English speaking dentist Johor Bahru / dental implants Johor Bahru / emergency dentist Johor Bahru / Johor Bahru dental clinic for expats | AI/search visibility checks 2026-08-18: True Dental Co does not appear in top results for any of the five canonical Johor Bahru dental queries | 2026-08-18 |
| true-dental-co-lic | https://mhps.moh.gov.my/SEARCH/index.php/site/productlist/c31bAc82F… | searched: Premise Name 'TRUE DENTAL' -> No Records; Premise Name 'KLINIK PERGIGIAN TRUE', State=Johor -> 6 practitioners at 'KLINIK PERGIGIAN TRUE DENTAL CO.', incl. all 3 named clinic doctors | 2026-08-25 |
| true-dental-co-deepen | https://www.google.com/maps?cid=5112244102958679889&hl=en | Histogram 196/3/1/1/5; readable reviews dated 2025-06-23 to 2026-06-14; reviewers with 7-135 prior reviews | 2026-09-17 |
| true-dental-co-deepen-2 | https://truedentalco.com/dental-services-johor-bahru | Full service list (Implants, Braces, Root Canal, Fillings, Crowns & Bridges, Gum Treatment, Scaling, Wisdom Teeth, Denture, Extraction, Clear Aligners, Whitening) has no pediatric item | 2026-09-17 |
| true-dental-co-deepen-3 | https://www.google.com/maps?cid=5112244102958679889&hl=en | Google listing photo strip has 3 of 4 photos tagged as business-uploaded (bizbuilder source) | 2026-09-17 |
| true-dental-co-deepen-4 | https://www.google.com/maps?cid=5112244102958679889&hl=en | Google listing 2026-09-17: 4.9 from 206 reviews; histogram 5★196/4★3/3★1/2★1/1★5 | 2026-09-17 |
| true-dental-co-deepen-5 | https://www.google.com/maps?cid=5112244102958679889&hl=en | Google listing 2026-09-17: 206 reviews | 2026-09-17 |
| true-dental-co-deepen-7 | https://www.google.com/maps?cid=5112244102958679889&hl=en | All 5 readable reviews (2025-06-23 to 2026-06-14) have an owner reply | 2026-09-17 |
| true-dental-co-deepen-8 | https://www.google.com/maps?cid=5112244102958679889&hl=en | 5 readable reviews are all positive with no repeated complaint; histogram shows 6 of 206 reviews at 1-2★ | 2026-09-17 |
| true-dental-co-deepen-9 | https://truedentalco.com/dental-services-johor-bahru | Full service list read, no emergency/urgent-care item | 2026-09-17 |
| true-dental-co-deepen-10 | https://truedentalco.com/dental-services-johor-bahru | Page invites contact for more information but documents no online estimate/photo-submission feature | 2026-09-17 |
| true-dental-co-deepen-11 | https://www.google.com/maps?cid=5112244102958679889&hl=en | Google Business hours: Friday/Saturday 9 AM-8 PM, Sunday 10 AM-8 PM | 2026-09-17 |
| true-dental-co-deepen-12 | https://truedentalco.com/ | Site-wide read (10 pages): no JSON-LD structured data found | 2026-09-17 |
| true-dental-co-gbp-2026-09-26 | https://www.google.com/maps?cid=5112244102958679889&hl=en | Google listing read on 2026-09-26: rating 4.9 from 206 reviews; star histogram 1★ 5 / 2★ 1 / 3★ 1 / 4★ 3 / 5★ 196; newest review dated 2026-07-21; 5 of the 5 newest reviews carry an owner reply, latest dated 2026-07-25. | 2026-09-26 |
| true-dental-co-deepen-6 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=True%20D… | A search for "True Dental Co Skudai Johor" returned only unrelated results (Colorado Tourism; True, West Virginia Tourism), no listing for the clinic | 2026-09-29 |
| true-dental-co-deepen-13 | https://truedentalco.com/ | Homepage read in full; no reference to tripadvisor.com anywhere on the page | 2026-09-29 |
| true-dental-co-mdc-reg | https://mhps.moh.gov.my/SEARCH/index.php/site/productlist/c31bAc82F… | Malaysian Dental Council public register (Search For Practitioner by registration number, State = Johor): 4222: Khoo Su-Chin, dental surgeon; 5316: Loke Phui Yi, dental surgeon; 15402: Tan Jia Rong, dental surgeon. | 2026-09-30 |
Change History
| Date | Change |
|---|---|
| 2026-09-29 | Checked for a TripAdvisor listing: a name-and-city search on TripAdvisor found no matching profile, and the clinic's own website carries no TripAdvisor link. Recorded: not listed on TripAdvisor. |
| 2026-09-29 | Corrected 2026-09-29: review recency within 3 months (newest review dated 2026-07-21). |
| 2026-09-17 | Re-read on 2026-09-17: the clinic's website (services page) and its Google listing. Recorded: business-uploaded photos on the Google listing; no pediatric or emergency service documented; evening and weekend opening hours; Google 4.9 from 206 reviews, owner replies on all readable reviews, no repeated complaint pattern and no signs of review manipulation. Still unverified: on-site imaging equipment and whether the clinic has a TripAdvisor listing. |
| 2026-09-07 | opaque_prices flag removed under methodology v1.4.0 (no evidence of bait/opacity; non-publication is scored by price criteria). |
| 2026-08-25 | Re-verification 2026-08-25: confirmed website live and current (2026 copyright), address and phone unchanged. A third-party directory site (not an acceptable Maps source) cited a 4.9-star Google rating, but Google Maps itself did not load on 2026-08-25, so no rating/review/coordinate data could be independently captured this time. |
| 2026-08-25 | License verification 2026-08-25 against Malaysian Dental Council register (mhps.moh.gov.my): all 3 named doctors confirmed as currently MDC-registered at the clinic's own premise; no distinct clinic license number is published. Supersedes the prior note that no license number could be found -- doctors are now confirmed even though no numeric clinic license exists. |
| 2026-08-18 | Initial data collection. |
A question or a correction?
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